First and foremost, CrossFit Diehard offers the best value for your money, compared to any other type of gym. The primary reason is that we are locally owned and operated, and the goal of the members of our community-based gym is to provide help, support, and encouragement for each other. You’ll find the environment more welcoming and less intimidating.

Further, you’re getting your workouts programmed and lead by a certified coach and expert on a daily basis. Rather than walking into this gym without a plan, we’ve already written one for you and will lead you through it with the group each day!

At the end of each workout, you’ll receive a unique report card that tracks your progress. We also take snapshots of your workout every day and store them in our system. This is nice because it allows you to compare your progression from week to week so that you know when you’re making gains, and when your body may require some recovery.

A community-based group fitness gym is also better for your health than being at home physically inactive. There are many studies that have shown that individuals who exercise with others and share their thoughts are less lonely and suffer from depression less which has a direct link to physical health.

When it comes to making your lifestyle shift, you’re going to be in a group of people that are on the exact same page as you. You’ll get accountability from other members are also Daytona Beach locals (who also want and need to make progress!). It’s a fun, social atmosphere where everyone is striving for the same goals!

Finally, another benefit of joining a local community-based group fitness gym is that it will help you stay in shape for anything since you’re getting a variety of new workouts regularly and constantly bettering yourself!

Through our experience of working with thousands of Daytona Beach locals at CrossFit Diehard over many years now, there are some other benefits too! You’ll find yourself going to the gym more often, you’ll feel better about yourself and your confidence will grow. This all typically leads to weight loss or a healthier lifestyle overall!

Feel free to contact us anytime with questions on how we can help you make a lifestyle shift! I hope this article was helpful in encouraging you to get involved with our group fitness classes.

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GETTING STARTED IS EASY!

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ANA PEREZ GERDES

COACH

Ana’s fitness journey started in 2016 at a free boot camp, with no athletic background and no sports growing up. As luck would have it, a CrossFit gym sat right next door. “I would always see people running outside shirtless,” she says. “I remember thinking, ‘I want to be like them!’” In September 2016, she finally gave CrossFit Diehard a try, and she’s been doing it ever since.
Ana may be new to coaching, but she brings 10 years of CrossFit experience with her. “What makes me feel most accomplished as a coach is knowing I’ve helped someone improve,” she says. “Seeing people make progress, no matter how big or small, is what makes coaching so rewarding to me.” She also knows exactly what it feels like to be the new person walking into a CrossFit gym, and she wants everyone in her classes to feel comfortable asking questions. “Seriously, I love when people ask me for help!”
Naturally competitive, Ana enjoys local competitions and loves showing up to cheer on and support others. She loves pushing people to see what they’re capable of, but believes we should have fun along the way.
Fun facts about Ana: She’s a mom of three teenagers, married to a car guy, and speaks both English and Spanish. Her hidden talent? She’s secretly funny. “At least I think so!”

Certifications

CrossFit Level 1 Trainer
Actively CrossFitting since September 2016
Coaching CrossFit since January 2026

CHRISSY MORELLO

COACH

Fitness has been part of Chrissy’s life for as long as she can remember. She grew up playing sports and went on to play Division I softball, so competition, pushing herself, and being part of a team have always been in her blood. She was first introduced to CrossFit in college, when a friend and teammate put her through CrossFit-style workouts to prepare for softball season. A few years later she joined a CrossFit gym and found the community and challenge she’d been missing. “It’s one of the few times I can completely turn my brain off, have fun, and focus on what’s right in front of me,” she says.
By day, Chrissy is an elementary school physical education teacher, and by night, she’s a CrossFit coach. She loves helping people learn a new skill, build confidence, and realize they’re capable of more than they thought. “What I love most about coaching is watching people surprise themselves.” For anyone nervous about walking through the doors, she wants you to know you don’t have to be “fit enough” to start. Her goal is to meet you where you are, help you learn, and make sure you’re having fun along the way. Her coaching philosophy is simple: “You don’t have to be great at it today. You just have to keep showing up.”
Fun facts about Chrissy: Outside the gym, she spends most of her time with her two dogs, Marley and Chase. If she’s not coaching or teaching, you’ll probably find her doing something active or looking for her next challenge.

Certifications

CrossFit Level 1 Trainer
Bachelor’s Degree in Education
Florida Physical Education Certification
Actively CrossFitting since November 2022
Coaching CrossFit since March 2025

LATHAN CIRCELLI

COACH

Lathan grew up playing baseball and football, and learned Olympic lifting at Spruce Creek High School. After a significant shoulder injury in college at 21, he fell out of his fitness routine and stayed out of it for a couple of years. The wake-up call came on a vacation hike in California. “It was a one-star, easy trail, and I had to stop on the way back because I was having asthma issues,” he says. When he got home, he looked up the closest CrossFit gym and booked an intro class. He’d always wanted to try CrossFit because of the competition and the lifts he loved in high school. His first class? Fran. “Once I saw how competitive it was, I was hooked.”
Beyond the workouts, CrossFit gave Lathan something that’s hard to find as an adult: real friendships. After college his friend group scattered, and making new connections felt almost impossible. “Since joining, I have made a lot of lifelong friendships in the community.”
Lathan loves watching athletes progress, like a member who can’t do a pull-up, then gets one, then moves on to muscle-ups. And what he loves most about coaching? “Having a warmup filled with burpees.” If you’re nervous about your first day, he wants you to know everyone has been in your shoes. “We will make you feel welcome and help you accomplish your goals.” Fair warning, though: his favorite line is “Stop sandbagging, you got more reps.”
Fun facts about Lathan: He has cooked over a million eggs, and he claims a positive win/loss and K/D ratio in every video game he’s ever played.

Certifications

CrossFit Level 1 Trainer
Actively CrossFitting since August 2017
Member of CrossFit Diehard since October 2022
Coaching CrossFit since January 2025

OUR PRICING IS SIMPLE

We Want To Offer You The PERFECT Membership For YouR NEEDS.

Simply fill out the form below and one of our amazing coaches will send you our current membership information.

Jeremy

COACH

Biography CF DIEHARD

My passion for health and fitness stems from my time as a professional athlete and my 20 honorable years in the military. From a young age, fitness shaped my discipline, resilience, and enthusiasm for staying athletic. With over 30 years in fitness, one invaluable lesson stands out: everything worth achieving is earned, not given.

I’ve been dedicated to sports and fitness since the age of five, playing various sports and polishing my athletic abilities for both competitive performance and lifelong wellness. An active lifestyle early on laid the foundation for my future as an elite athlete. I continued competing at a high level in soccer until 2024, overcoming six knee surgeries along the way.

My military career further solidified my commitment to fitness. During my service, I discovered the principles of cross-training in 2004. By 2005, during my first deployment, I was introduced to CrossFit through collaboration with specialized military organizations. Although my training programs had traditionally focused on sport-specific and strength-maintenance routines, CrossFit’s methodology caught my attention in 2009. As the military’s athletic facilities evolved to emphasize CrossFit principles, my training transformed, and it became a cornerstone of my physical preparedness.

CrossFit has been instrumental in helping me stay in peak condition throughout my collegiate and professional athletic career, as well as during my time in the military. It has also empowered me to return to competition after significant injuries, proving the power of structured, functional fitness.

After retiring from professional sports, I pursued a B.S. in Sports and Health Science and continue to earn advanced certifications in training. My goal is to inspire others to lead healthy, active lifestyles by helping them push past their limits, build confidence, and reach new heights of strength, mobility, and personal records.

I believe in fostering a “NEVER QUIT” mindset, empowering individuals to believe in themselves and discover their full potential. Whether you’re starting your fitness journey or aiming to elevate your performance, I’m here to help you achieve greatness.

Certifications

B.S. Sports and Health Fitness Exercise Science
CrossFit Level 2 Trainer
CrossFit Scaling
CrossFit Nutrition 1
CrossFit Lesson Planning
Active CrossFit since Feb 2009
Coaching CrossFit since 2016

Membership change POLICY

Memberships can be changed from 3x/week, Unlimited, Plus, Platinum and Inner Circle. If you are on a grandfathered membership no longer offered and choose to switch from that membership to a current membership option, you will not be able to switch back to the old membership and will only be eligible for current membership offerings.

KERIANN SANTOS

COACH

Keriann says helping someone reach a goal or just making someone’s day is her true passion. She believes in spreading kindness. “When someone comes into the gym in a down mood, I love when I can help them leave with a smile on their face,” she says.

Keriann has struggled with anxiety since middle school and has always used exercise as an outlet for it. When she first tried CrossFit, she was hooked. “Within my first month of CrossFit, I knew I wanted to become a coach,” she says. “I started to realize how much CrossFit was becoming a tool to help combat my anxiety. Not only was I was achieving things and doing movements I never thought I would be capable of doing, I had a community of people around me who actually cared about me and my progress, something I had never experienced in my previous workout regimen.”

Certifications

CrossFit Level 2 Trainer
Actively CrossFitting since June 2014
Coaching CrossFit since June 2015

MORGAN POLLOCK

COACH

Helping people improve their healthy has always been one of my biggest goals. I am currently in studying to get my BS in Kinesiology, and I plan to be a PE teacher or athletic director. I love to see people walk in the gym, accomplish a new movement or kill a workout and leave with a smile on their face! Ever since I started CrossFit I knew I was gonna love it. I previously did competitive gymnastics and was looking for a sport similar after I stopped competing and shortly after I started doing CrossFit! I was hooked after the first workout and haven’t looked back since. The CrossFit community is absolutely amazing, the support and drive one gets from coaches and other members is what pushes me to try my best every day.

JESSY FOX​

coach

Jessy is a veteran volleyball player and coach, and she found a love for CrossFit after setting a goal: to be in the best shape of her life by 30. “Sure enough, CrossFit did the trick!” she says, while recounting her story. “A couple of years later, the opportunity of becoming a CrossFit coach was there so I jumped on it.”

Jessy doesn’t view this as her job, but more as a purpose. “It just feels right to be around people trying to make their day a little better. And, if I can help members achieve any fitness goals, reach a PR, or witness anyone do a movement for the first time… that’s just like bonus points!” she says. “What I love most about coaching is the social interactions and the relationships/community being built. I enjoy being around people but I also like getting to know the members personally.”

Fun facts about Jessy: Before coaching volleyball and CrossFit, she was an elementary school P.E teacher in Denver, Colorado. She also speaks both English and French.

Certifications

CrossFit Level 2
B.A. Human Performance and Sport
Actively CrossFitting since January 2009
Coaching CrossFit since February 2011

LOUISA Tappin

Coach/Media and Outreach Director

Louisa has a background in Yoga and Aerial Arts. She taught Yoga for several years and performed Lyra for several years as well. She started her CrossFit journey as a way to get stronger and has been with CrossFit Diehard since 2020. She loves to help others realize their potential mentally and physically and is dedicated to helping others become who they have always wanted to be. Most of all she loves to make people smile!!!

Certifications

Hyrox Coach
CrossFit Level 2 Trainer
Actively CrossFitting since December 2019
Coaching CrossFit since November 2022

BARRY "BOZ" BOSWELL

OWNER AND HEAD COACH

Boz was truly passionate about fitness from a very young age. So much so that as a young teenager when most of his peers were more interested in video games, he convinced his parents to allow him to convert their garage into his personal gym. Since then, Boz has been dedicated to strength and fitness, and helping people live active, fulfilling lives.

Boz found CrossFit in his senior year at Liberty University where he was pursuing a degree in Exercise Science. While he was learning how to make people stronger and perform better, he was becoming bored with his own exercise program. CrossFit changed the way he saw fitness, provided him with unparalleled results, and gave him an avenue to build a dream career. Today, Boz strives to help people discover their own strength and abilities, and to show them how to accomplish what they believe to be the impossible.

Boz has been coaching since 2011 and built HYROX Daytona to give Daytona Beach athletes a real race-prep home. He holds a B.S. in Kinesiology and Exercise Science, CrossFit Level 2, CrossFit Endurance and Precision Nutrition Level 1 certifications, plus HYROX coach certification / race history. He programs every HYROX session at the gym, from first-timer prep to Pro-division race blocks.

Certifications

B.S. Kinesiology and Exercise Science
CrossFit Level 2 Trainer
CrossFit Endurance
Precision Nutrition Level 1
Actively CrossFitting since February 2008
Coaching CrossFit since May 2011
Hyrox Coach

HOLD POLICY

Month-to-Month Membership Agreements and Annual Membership Agreements: You may place your Membership on hold two (2) times per calendar year up to three (3) consecutive months each time. Advanced notice of at least two (2) business days is required. The hold must be 30 days in duration at a minimum and 30 days must elapse between holds. Upon expiration of the term of the hold, your account will automatically become active and payments will resume. Should you choose to return prior to the end of their hold period, the hold will be released and payments will resume.

MEMBERSHIP CANCELLATION REQUEST

All membership agreements require 30-days written notice to cancel your membership. This form will serve as your 30-days written cancellation notice. Note that if you have a scheduled renewal payment within 30-days of your invoice billing date, the payment will be processed as scheduled. Your membership will be canceled at the end of your final paid month. All payments are non-refundable. All grandfathered membership rates will also be forfeited and returning members will be subject to current rates.

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FIND US AT
810 Fentress Ct. ste 120,
Daytona Beach, FL 32117

(386) 223-0772

OUR PRICING IS SIMPLE

We Want To Offer You The PERFECT Membership For YouR NEEDS.

Simply fill out the form below and one of our amazing coaches will send you our current membership information.